Info Architecture
Tell your story through Your Website
Your website is your home on the internet. When you invite your audience into your digital home, they notice not only the details, but the overall narrative you’ve created.
Your website is a place where you can truly control your story and tell it the way you want it to be told. Every time your audience visits your website, they should leave having a sense of who you are. So, what does your home say about you?
As a cozy mystery author, my Leah Bailey brand focuses on marketing cozy mystery books to the readers who love them.
A design popular in the cozy mystery world is digital illustrations. In addition, I integrated this design throughout my social media and podcast. By combining a desktop featuring several unique mysterious items in a familiar format, the target audience is not only welcomed, but drawn in to the world I’ve created.
d Turkey Knob Farm needed a website that met their budget and was easy to manage.
Their target audience included people seeking to buy naturally-grown farm animals and produce. A friendly, homespun look was key to their marketing strategy.
Their imagery, font, and color scheme choices reflected the world they wanted to create for their audience. Their website architecture reflects their opening greeting:
Welcome to our farm!
