Marketing Campaigns

Tell your story through Marketing

Creating a story around your project that appeals to your audience is key. Targeted advertising designed to relate your brand story to potential customers is integral to achieving this goal. 

Remember, your audience is out there. All we have to do is find them.

 The Leah Price brand focuses on marketing a series of books for middle-grade readers. More specifically, the brand story focuses on fantasy and fairy tales for girls 8-12. 

This marketing campaign included Amazon ads and Facebook ads as well as industry-specific resources such as bloggers, emailed ad campaigns, etc. The Amazon and Facebook ads were individually targeted through market research.

Facebook Ad

The Tale of Atterberry

 

When Glenna discovers Otherworld, an enchanted realm where all of the myths and magic woven by the Renaissance Faire comes to life, she’s thrust into a quest filled with danger and deception.

Atterberry, a great and powerful magician in Otherworld, needs help recovering a stolen item. But can Glenna summon the courage to save her friend before time runs out and Atterberry’s magic is lost forever?

Book Blurb

The Tale of Atterberry

 

 

Glenna’s life is anything but ordinary. The daughter of Renaissance festival vendors, Glenna’s days are filled with magic and medieval reenactments as she travels the faire circuit with her family.

Then one day, Glenna’s life changes forever. With the help of a pendant, she discovers Otherworld. An enchanted realm, Otherworld is the land in which all of the myths and magic woven by the Renaissance players comes to life!

Suddenly, Glenna is thrust into a quest filled with danger and deception when Atterberry, a great and powerful magician in Otherworld, needs help recovering a stolen item.

Can Glenna find the item in time? Can she summon the courage to become the medieval hero the residents of Otherworld expect her to be? And perhaps most importantly, can she juggle both her life in the real world and her life in Otherworld without damaging either?

Amazon Ad Copy

The Tale of Atterberry

 

Come along on the adventure with Glenna & her friends! The Faire Pendant Series. Fantasy. Ages 6-12

Amazon Ad Copy

The Tale of Atterberry

 

The Tale of Atterberry is the enchanting first installment in The Faire Pendant series of children’s fantasy novels.

Amazon Ad Copy

The Tale of Atterberry

 

When the magician Atterberry’s cloak is stolen, Glenna is left no choice but to risk everything to find it before Atterberry’s magic is lost forever.

Amazon Ad Copy

The Tale of Atterberry

 

The fantasy land of Otherworld seems innocent enough until a magical item is stolen & Glenna’s thrust into a quest to find it before time runs out.

Amazon Ad Copy

The Tale of Atterberry

 

When a magical cloak goes missing in the fantasy land of Otherworld, it’s up to Glenna to crack the case before Atterberry loses his magic forever.

Amazon Ad Copy

The Tale of Atterberry

 

A missing cloak. A sly thief. And a mission to catch the culprit before Atterberry’s magic ceases to exist.

Amazon Ad Copy

The Ballad of Captain Thatch

When pirates invade the magical land of Otherworld, Glenna must set sail with the famous Captain Thatch to save her friends before time runs out.

Book Blurb

The Ballad of Captain Thatch

Glenna’s life is anything but ordinary. The daughter of Renaissance festival vendors, Glenna’s days are filled with magic and medieval reenactments as she travels the faire circuit with her family.

Then one day, Glenna’s life changes forever. With the help of a pendant, she discovers Otherworld. An enchanted realm, Otherworld is the land in which all of the myths and magic woven by the Renaissance players comes to life!

To make things even more complicated, it’s pirate weekend at the festival! The faire grounds are crawling with pirates, both in the real world and Otherworld. And, as Glenna quickly discovers, the pirates can do real damage in both worlds.

Can Glenna stop the marauding pirates? Can she become the pirate queen the residents of Otherworld need her to be? And, perhaps most importantly, can she find a way to juggle both her life in the real world and Otherworld without damaging either?

Amazon Ad Copy

The Ballad of Captain Thach

When pirates invade Otherworld, Glenna sets out on a quest on the high seas to save her friends before disaster strikes.

Amazon Ad Copy

The Ballad of Captain Thatch

A pirate invasion. A dangerous quest. And a plan to save both the real world & Otherworld before they’re each destroyed.

Book Blurb

Legend of the Unicorns

Glenna’s life is anything but ordinary. The daughter of Renaissance festival vendors, Glenna’s days are filled with magic and medieval reenactments as she travels the faire circuit with her family.

Then one day, Glenna’s life changes forever. With the help of a pendant, she discovers Otherworld. An enchanted realm, Otherworld is the land in which all of the myths and magic woven by the Renaissance players comes to life!

When Glenna stumbles across an injured unicorn in the woods, she knows she must do all she can to help it. But as Glenna soon learns, there’s something quite different about this unicorn. It’s unlike any unicorn the residents of Otherworld have ever seen and the fairy folk are determined to keep it for themselves.

Can Glenna discover the secret of the unicorn? Can she rescue it before the fairy folk ensnare it? And perhaps most importantly, can she juggle both her life in the real world and her life in Otherworld without damaging either?

Amazon Ad Copy

Legend of the Unicorns

 

An injured unicorn. A clever enemy. And a dangerous mission through the murky woods of Otherworld before all hope is lost.

Amazon Ad Copy

Legend of the Unicorns

 

Glenna and her friends must risk everything to save an injured unicorn before the woodland elves discover it’s secret and take it for their own.

Amazon Ad Copy

Legend of the Unicorns

 

New friends and new adventures are on the horizon after Glenna discovers an injured unicorn in the murky woods of Otherworld.

 

A Vision of Murder is a mystery suspense novel targeted at a specific customer base. The focus of this marketing campaign was expanding sales on Amazon through Amazon-specific ads.

Ads on Amazon have a limited character requirement so careful attention was paid to crafting the message in the ad to appeal to the customer base. The ads were individually targeted through market research.

Book Blurb

A Vision of Murder

 

In this chilling mystery, murder is haunting a small southern town. Emily Walker is a psychic determined to solve the crimes. Her visions are exactly what the police need. But will the ghosts that haunt Emily be too much for her to take?

Mrs. Dodd is the epitome of an older southern lady. She knows all the timeworn gossip and stories of her hometown. With her quick eye and love of mysteries, she is sure she can catch the murderer.

The dark woods and old homes of Temple hold many secrets. In a place where the past and present interweave, will the killer be caught in time?

Amazon Ad Copy

A Vision of Murder

 

A small Southern town. A string of murders. And a psychic determined to solve the case before she loses everything.

Amazon Ad Copy

A Vision of Murder

 

A small Southern town. A string of murders. A psychic detective. And an elderly neighbor determined to catch the killer before another innocent victim winds up dead.

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