Marketing Campaigns
Tell your story through Marketing
Creating a story around your project that appeals to your audience is key. Targeted advertising designed to relate your brand story to potential customers is integral to achieving this goal.
Remember, your audience is out there. All we have to do is find them.
The Leah Price brand focuses on marketing a series of books for middle-grade readers. More specifically, the brand story focuses on fantasy and fairy tales for girls 8-12.
This marketing campaign included Amazon ads and Facebook ads as well as industry-specific resources such as bloggers, emailed ad campaigns, etc. The Amazon and Facebook ads were individually targeted through market research.
A Vision of Murder is a mystery suspense novel targeted at a specific customer base. The focus of this marketing campaign was expanding sales on Amazon through Amazon-specific ads.
Ads on Amazon have a limited character requirement so careful attention was paid to crafting the message in the ad to appeal to the customer base. The ads were individually targeted through market research.