email Marketing
Tell your story through a Connection
One of the biggest mistakes I see companies and small business make in their email marketing is focusing too much on marketing.
Email marketing is so much more than that! Using a digital newsletter is an excellent method of building a true connection with your audience. It’s also an invaluable method of continuing your brand story with your fans. Because… people who subscribe to your newsletter are those who have taken the extra step.
They are your fans.
Remember, your fans want a connection with you, and email marketing is the perfect tool to do just that.
Connect.
As an author of cozy mysteries, connecting with my fans is key. In order to provide valuable content to my audience, I launched a podcast for cozy mystery fans.
In conjunction with the podcast launch, I created a newsletter. My newsletter is short and sweet, but I provide valuable content to my audience as part of it.
I look forward to connecting with my audience each week. I know with each press of the send button, I am building a relationship with each and every subscriber.
That means the world to me. And, when it comes to connecting with our biggest fans, what could be better than that?